Promoting online courses is not a difficult task, especially since the market continues to expand. Many systems creators are turning on social networks as their primary method of marketing. There are billions of people using social media. Course creators have had success using social media to promote their online courses. Today, we’ll discuss nine ways to make your online course more visible using social media.
There are many ways to promote your online classes. Facebook, Twitter, Instagram, YouTube, Snapchat, LinkedIn, TikTok, and you know what great alternatives are. If you’re not using them yet, you should consider rethinking your choices.
1. Create educational videos on YouTube
Making educational videos for the course you offer and then uploading them on YouTube is a fantastic method of driving visitors to your site.
Through the video, students can give an overview of the subjects of the course, what students will be learning, and how the course functions.
You could also include testimonials from students in your videos to convince students that your program is the perfect course for them.
When uploading your videos on YouTube, Be sure to use keywords and phrases that relate to the topic of your course in the description and title in the description of the videos. This will allow your videos to appear within search results when users seek information on this subject.
To drive more viewers to your videos, you could utilise the advertising options on YouTube to help promote your videos.
With a budget that isn’t too big, it is possible to target those keen on knowing more about the subject of your class and encourage them to view the video. If you’re not confident in creating your content, You can hire people on Fiverr or Upwork to help you make it.
2. Utilise Facebook Live to Present Your Course
Utilising Facebook Live to showcase your online course is an excellent method to create interest and excitement in your system before launching.
You can make videos of you talking about the upcoming course and demonstrate what they’ll be learning from it.
If you are live streaming, it is essential to invite viewers to submit thoughts and suggestions to respond to their concerns during your stream. This will enable you to connect with prospective students and show them that they can engage in conversations with you regarding the content of your course.
It is also advisable to request people who comment on your live video for their email address, so they will receive an invitation once the course is available to sign up.
This allows Facebook’s algorithm to push your live video to more people, which gives you greater exposure.
You can also utilise Facebook Live as a marketing tool once the course is released by recording students’ testimonials and letting them share the lessons they have learned from it.
This will convince prospective students that enrolling in your class is a good choice!
3. Review and showcase testimonials from customers. If and when it is possible
One of the most effective methods to promote an online program is showing testimonials and reviews from customers. It can be displayed on your site, social media pages, or even advertising materials.
If potential students see that others are happy in your class and are more likely to sign up for the course.
And, if you gather student testimonials, this could be an excellent method to convince the public that your program is worth the money.
To get more testimonials and reviews for the online course, inquire with students who have completed them whether they’d be willing to leave comments about their experience with the system.
It is also possible to offer incentives such as discounts or early access to future courses to those willing to review the system positively.
Providing favourable reviews or testimonials on your site and social media is essential. Prospective students are less likely to sign up for a course if they believe it isn’t a good one.
Include testimonials in promotional Materials
Another method to incorporate testimonials from clients who have been with you for a while and make them an advertising tool is to include them in marketing materials, such as emails, sales pages, and even in videos.
Be sure to post positive reviews and testimonials as you don’t want to put off prospective students.
You could also include these reviews on your LinkedIn profile or in your footer on your website to ensure that those browsing through your professional profile will get an idea of the experience working with you will be like.
4. Create Blogs on Medium to advertise your course
Writing blog posts on platforms such as Medium to advertise your course is a different method to draw attention.
If people look over the articles in these posts, they’ll be able to see the level of expertise you have in the field and determine whether or not registering for your online course is worthwhile to them.
Make sure you don’t include too much detail about the course so that people are compelled to sign up.
Your focus should be on providing essential information related to the program. However, you shouldn’t reveal all the secrets!
To ensure that most people read your blog, You can post them to social media platforms and add links in your signatures on emails. You could even send them to publications closely related to your subject.
5. Include the words “Emotional Hook” in the Content-Description, or Caption
If you’re trying to promote your online course via social media, it’s crucial to incorporate the words “emotional catchy hook” in the description of your content or Caption.
This will cause people to feel compelled to learn more about the program and determine if they would like to participate in the course.
You could, for instance, explain how the course will aid them in reaching their goals or how it can improve how they feel about themselves.
Make sure you do not get too promotional with this information because potential students will not be attracted to your blog posts that look like advertising!
6. Utilise TikTok to increase the number of people who follow you to sell to
TikTok is an excellent option when you’re seeking to expand your audience to market your online classes. TikTok is a great platform to sell your online courses.
This is because it’s a social media application popular among young people. They might not be familiar with other platforms, such as LinkedIn and Facebook.
Because TikTok is an emerging platform, there are plenty of opportunities to expand your following on it. This can be done by creating entertaining and informative content and organizing giveaways and contests.
It is also recommended to create videos that highlight an issue your ideal target audience is facing and how your course can solve the problem. This can help convince individuals to take part in your system.
7. Be Active on Social Media
To promote the online courses you offer, you need to keep active in social media and interact with prospective students.
This includes posting content relevant to the target group and responding to any questions they might ask about the course.
It is also possible to use social media platforms to organise giveaways or contests related to your program to help increase enthusiasm for it.
If your social networks are active platforms, potential learners are much more likely to check out your content and decide to sign up for the class.