Simply having a website is not enough. If you are not happy with its performance, your business is going nowhere.
With the quick evolvement of customer habits and the advent of the latest technologies, taking the internet over, your online presence should leave a mark. As there are over billions of websites on the World Wide Web, what would you do to stand out and reach your target audience?
Maybe it is time for you to get a fresh website with the entire latest gig. But how would you know?
We would tell you how in 10 simple and easy ways:
#1: If The Website Is Unresponsive
Although this is in no particular order, your website being unresponsive, or not responsive to other screen sizes, can be a critical observation. Allow a website development company to create a robust responsive design for your website that renders across multiple devices to create an impeccable user experience. Whether your users are on a desktop, laptop, or smartphone, you should give them a wonderful experience.
Moreover, as mobile usage already surpassed desktop and laptop, it is strictly important to build responsive websites.
#2: If Loading Takes an Eternity
Research reveals that 47 percent of consumers expect webpages to load in less than 2 seconds. Moreover, at least 40 percent of users would choose to abandon a site that takes a longer loading time of over 3 seconds. The obvious solution to this is to retain visitors to your site and ensure the site loads instantly. However, if the website takes an eternity to show up on the screen, you should consider having a new site.
If the website were extremely slow, you would miss out a lot. You may be even losing your potential customers and damaging the results of the Google algorithm. Create a custom web design and ensure the load time is quick.
#3: When Bounce Rate Shoots
Google defines bounce rate as the single-page sessions on the website. Having a higher bounce rate is a bad sign for business. The success of a website depends on the number of visitors on the page in a day.
There could be many reasons for a high bounce rate like unreadable content, puzzling user experience, unattractive graphic design, or even faulty functions. Fortunately, a fresh design can help you with all that and more.
#4: When the Website Does Not Align With Branding
Did you recently go through rebranding? Does your website showcase your efforts?
For businesses today, digital communication is the main way of interaction. If the website does not match with the brand, you might be giving the wrong message to potential customers, which is not good for the health of your business.
#5: The Website Is Not Looking Good
If you are not happy with the way the website looks or you don’t feel proud of the impression you are building for the business, you have to build a new website.
Customers prefer visually delightful websites. They want plain and simple websites with informative content that matters. An overall simple design with an appealing layout, balanced colours, matching photography, and minimum graphics can also do the trick.
#6: Confusing Site Maps & Navigation
You cannot afford to create an unimpressive user experience. The first signs include over-complicated navigation, inaccessible and hidden content, missing CTA, and unclear section hierarchy. Do not waste time. Star redesigning the website immediately to a more intuitive and seamless interface.
#7: You Cannot Update The Content
You should be able to update the content of your website from time to time without spending fortunes. If you are failing to do it, change the website.
Make sure that the backend of your website is intuitive and simple.
#8: Your Website Is Lagging
Maintaining brand image across different channels can help you to lead the competition. When the website is concerned, keep it updated and live with the recent trends to stay ahead.
#9: Your Ranking Is Not Good Enough
SEO is a mysterious game. Make sure you are doing it well to get a proper ranking. Search engine optimization is all about making minute changes to the website that creates a noticeable impact on the user experience and results of organic search.
#10: Your Gut Feeling Says So
Trust your instincts when it comes to the website. If you are having a nagging feeling that the website needs freshness, it does.
For custom web design and eCommerce solutions, collaborate with KOL Limited – a trusted web development company in the UK.