Augmented reality (AR) is a technology that overlays digital images in the real world. It’s been around for a long time, but it’s only recently started to be used in e-commerce. AR can be seen in retail stores and malls worldwide as retailers try to make their customers happy. In 2022, it is estimated that 1.1 billion people will use AR on their phones alone. The global AR market, currently valued at USD 3.5 billion, will bring a revenue of USD 340 billion by 2028. IT Support Metairie offers comprehensive strategies and guides to help your e-commerce business implement AR in its workflows.
Here are some ways that AR can help your business improve your customer service:
Improves customer satisfaction
AR has immense potential to improve the shopping experience. With AR, you can make it easy for customers to find what they need and understand how the product works. It’s no surprise that many consumers want a better way to shop than browsing through long lists of products or trying to decipher poorly-written descriptions. With AR, your customers can see exactly what they want in person without having to leave their homes or offices. Managed IT Services Baton Rouge can help you with that!
AR also allows you to offer more detailed information about specific items or categories of products. This can be especially helpful if you are selling something that might require some explaining (for example, how-to tutorials on installing home appliances).
Provides self-service store navigation
The younger generations are more comfortable with technology than the older ones. This is true for all ages, but especially for the younger crowd. Therefore, if your store has a website or mobile app that uses AR technology, customers familiar with augmented reality will easily find their way around your site. They can use an app to scan a barcode or QR code and immediately be taken to the product they want without having to navigate through multiple pages of links and menus if you wish to customers who have used augmented reality before in other areas of their life (like games) then this could be an effective way to get them into your store by making it simple for them.
Easy access to information about products
AR makes it easier for your customers to find information about your products and use them properly, saving time and money in the long run.
Suppose you’re an online retailer selling clothing items like shoes or shirts with many different sizes and colors available. In that case, AR is beneficial because it allows you to show off all of those options in one place without forcing shoppers to go through several pages on your website (or risk buying something they can’t wear). You might even consider including a virtual dressing room option where users can try clothes on virtually before placing an order to know precisely what size works best for them!
Create engaging content for social media
For e-commerce companies, AR has the potential to reach customers on a more personal level. By using AR to create content for social media, brands can engage their audience and build relationships with them. This can be done through contests, quizzes, or videos that allow users to interact with the brand and each other.
For example, a fashion brand could create an augmented reality filter that allows users to virtually try on clothes without having them shipped or purchased first. Users could see how they look in various outfits without having any risk of wasting money if they don’t like what they see!
Personalize the customer journey
Augmented Reality helps in personalizing the shopping experience. It allows you to understand your customers deeper, which can help craft targeted marketing campaigns and provide better service.
Using facial recognition software, you can identify a customer’s identity and analyze their purchase history based on the data collected from previous interactions. You can also identify most of their needs by understanding what they have been searching for before visiting your store or app, as well as their browsing behaviors while navigating through various pages of your store or app (for instance, if a user regularly visits certain pages but doesn’t add anything to his cart).
Engage customers
You can use augmented reality to engage customers in a fun and informative ways. One study showed that participants who used an AR app were 2.5 times more likely to complete a purchase than those who did not, so there’s plenty of room for this technology to impact your bottom line significantly.
Augmented reality is also a great way to create unique shopping experiences for your customers. Using AR apps, your customers can see what products look like in their homes before buying them or even mix and match different fabrics or styles within the app itself! This makes the shopping experience much more interactive than it would be otherwise; people love trying things out before making purchases because it helps them feel like their money is well spent on items that will be useful for years to come (rather than just being another piece of junk lying around).
AR helps you make your customers happy
AR allows you to surprise and delights your customers. By making products come alive, you can turn a boring purchase into something that stands out in their minds. With AR, you not only create a more personal experience for them as shoppers but also allow them to explore more options and get more information about how the product works.
Augmented reality is not just about adding graphics on top of products; it’s about making shopping fun and interactive by adding value through experience rather than just price tags.
The benefits of augmented reality for e-commerce are clear. AR can help you improve your customer satisfaction, provide self-service store navigation, reduce hygiene problems, create content for social media and personalize the shopping experience. In addition to these benefits, it also engages customers and assists in the discovery of new products they might be interested in trying out!
Post courtesy: Bridget Juelich, Sales & Marketing Manager at CommTech
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