Creating content your audience wants to read, watch, listen to, and share is impossible. Researching topics, interviewing experts, and writing blog posts take time and effort. Once you have a few blog posts finished, the next step is to find new ways to repackage your content so they’re more accessible to your target audience. The purpose of this article is to give you some ideas about how you can repurpose your video content into blog posts. Read on!



Create a Slideshow from a Video

Slideshows are popular because they provide visual entertainment while making information easy to understand. If you have relevant and exciting videos, create slideshows based on them. You can use images from your videos as well as some graphics. Don’t forget to add text from your video, so it is more accessible to your audience online.

Create Webinars from Videos

If you have recorded a webinar, you might want to convert it into blog posts. Webinars are similar to videos in that they are usually short and exciting, but they provide more information than videos. Plus, they can be recorded in different places and accessible anywhere, anytime. 

The best thing about recording webinars is that they don’t require as much editing as videos. You can record them in one place, edit them on another computer, and easily upload the final product online. This makes sharing easier and more effective than when you are trying to share video content on its own.

Embed the Video at the Beginning of Your Blog Post

When you embed a video, it automatically plays when a user visits your blog. The user can close the video by pressing the Escape key or clicking somewhere else on the page. If you want to avoid this, you can place the video at the beginning of your blog post and use HTML code to hide it when people don’t want to see it.

Use a Video-Based Headline to Your Blog

Video marketing is great, but sometimes a great headline is the best way to grab attention. Try using an interesting video headline on your blog post and see what happens. Many tools will allow you to create custom headlines for your content. 

You can also hire someone specialized in creating these video-to-blog transformations for you. This person could create a short video and then a blog post to support the particular video.

Use Video Captions for Your Blog Post

Video captions are text you can add below or alongside your video to allow people to read and learn more about what you are talking about. This is especially important if you create a video blog post and want to show people how to do something when they watch the video. Don’t forget to use infographics, as they are an amazing way of sharing content. 

If you want your audience to take action from your video, you must make it easy for them to understand. You can do this by creating a quick caption of your video. Adding a caption or an audio caption will draw more attention to your content and increase the chances of sharing it.

Get the Right Video Transcription Services

When you want to make your videos more share-worthy, you can use video transcription services. These services take a video and transcribe it into text. You can then use the text in your writing or even blog posts. If you have just one video, this will be a great way to repurpose it. 

These transcription services tend to focus on creating content for large companies with a lot of content. It makes everything all easier. Nevertheless, you can outsource these services if you are a small business owner. There is a package for everyone.

Conclusion

The world of digital marketing is ever-changing. The algorithms are constantly updating, and the best practices are always shifting. It’s hard to keep up, but if you stay on top of things and keep innovating, your brand will grow faster than your competitors and leave them in the dust. Websites are a great way to share information with the world. You can post videos and blog posts and increase the time people spend on your website. All this goes to building an online portfolio and enhancing your productivity.

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