As more and more people use voice search, it’s important to make sure your website is ready for this new way of searching. But what are some of the ways that you can prepare your website for voice search? You’re going to discover them today.
Use Long-Tail Keywords
For starters, you need to use long-tail keywords. When people use voice search, they typically use longer phrases than when they type out a search query. So, by using long-tail keywords, you can make sure that your website is more likely to show up in the search results.
For example, let’s say that you own a website about gardening. A typical keyword phrase people might use when searching for this topic is “gardening tips.” But, a long-tail keyword phrase might be “how to start a vegetable garden.”
If you’re uncertain of how to adapt your SEO keyword strategy for voice search, use SEO services in Minneapolis. These experts can help you to change your website so that it is more likely to show up when people use voice search.
Make Your Site Mobile Friendly
Another thing you can do to make your website more voice search friendly is to make sure that it is mobile-friendly. This means that your site should be responsive, meaning that it looks good and functions properly on all devices, including smartphones and tablets.
Mobile-friendliness is a ranking factor for Google, so it’s something you should already be doing to improve your website’s SEO. If you’re not sure whether your site is mobile-friendly, you can use Google’s Mobile-Friendly Test tool to check.
To make your site better for mobiles, you can do things like:
- Use a responsive theme or template
- Optimize your images for mobile devices
- Minimize the use of pop-ups
Create Blogs with Conversational Language
Furthermore, you should create content that uses conversational language. This means using phrases and words that people would actually use when speaking to another person. For example, instead of using the keyword phrase “best running shoes for men,” you would use something like, “What are the best running shoes for men?”
By using natural language, you make it easier for voice search assistants to understand your content, which in turn makes it more likely that your links will appear in search results.
Consider Investing in Local SEO
What is local SEO? In short, it is optimizing your website for a specific geographic location. For instance, if you are a restaurant in Minneapolis, you would want your website to come up when someone searches for “restaurants in Minneapolis.”
Fortunately, there are many ways to optimize your website for local SEO. One is to include your city and state in your titles and tags. For example, you could title a blog post “5 Best Pizza Places in Minneapolis, MN.”
Another way to optimize for local SEO is to create a Google My Business listing; this is a free listing that appears on Google when people search for your business. To create a listing, simply go to google.com/business and follow the instructions.
Finally, you can also use social media to improve your local SEO. By posting regularly and including your city and state in your posts, you can signal to Google that your business is located in a particular area.
By following these tips, you can improve your website’s local SEO and make it more likely to appear in voice search results. With voice search only becoming more prominent, now is the time to invest!