The eCommerce space is a cutthroat competitive environment where businesses fight to the death for new customers. As part of this battle, it’s essential that you have quality traffic on your site from organic search engine results pages (SERPs).
Luckily there are steps any company can take in order to increase their chances at landing the top spot when people do searches online. Visit my lead supply to know more about E-commerce SEO.
- Boosting Brand Recognition
When you are looking to get your brand into the public eye, search engine optimization can be one of many ways. A ranking on page 1 or in Google’s Answer Box could make someone remember that they visited once and give it another go because this time around.
They will not experience any lag between visits due solely based on their own negligence as opposed to what happened before when browsing other sites with low cost branding opportunities like eBay.
The need to rank well on search engine results pages is a constant struggle for many businesses. This ranking preference has been called “the new norm,” and there are strong incentives not only from organic traffic but also paid ads that can help you rise in rankings if they like your product or service enough.
- Creating a Market Funnel
Marketing funnels are often used to sell products. And like any good marketing strategy, it relies on bringing in new shoppers at the awareness stage and then driving them down a path of interest until they take action with your brand or Service. In order for this process to work effectively you will need SEO too.
A quick google search yields many results page after page showing how using keywords can help people find what they’re looking for more quickly than ever before. Including those who have just started browsing but not yet found anything that interested them enough go further into detail about specific items.
The intent of a shopper can be seen in their keyword choices as they move from awareness, interest and action. Targeting the right keywords at key points during your site will influence customers to convert more often by moving them into conversion phases that benefit you most.
- Adding more value to your content
The value of other content, such as blog posts and how-to articles is not immediate. But it makes sense to advertise for keywords with high transaction intent because that’s what customers are looking for when they visit your site.
Optimizing your content to rank higher in search engines is a great way of getting more traffic without breaking the bank. Some companies have seen increases as high as 50% with just minor tweaks. It’s easy all you need are some keywords research and knowledge about how Google ranks pages, but most importantly time on hands.
- Establishing Remarketing Audiences
Paid advertising has been used for decades to reach potential consumers. One of the most effective ways is through remarketing campaigns, where ads are placed on websites. When shoppers leave your site they’re exposed to an advertisement related specifically with what pages viewers visited before leaving.
This allows you to continue building up customer engagement without wasting money advertising only towards new visitors who have never seen nor heard about any product offerings.
The power of SEO remarketing can be harnessed to remind people about your brand and products, which are likely important if they visited one or more pages on the website.
In today’s world where information overload leaves many consumers feeling overwhelmed with choice, marketing strategies like this become all the more necessary.
- Taking Advantage Of The Long Tail.
Google’s annual report on search trends shows that there are many one-time phrases in the long tail which make up around 15% of all queries. These obscure keywords individually drive few searches but together total nearly 40%. Furthermore, they convert at a higher rate than other commonly seen terms do.
By building your ecommerce site hierarchically, you can better target those long-tail searches because they’re organized in sections of increasing detail. For instance a common clock path on an apparel website might be Clothing > Men’s Clothes > Accessories & Toilet Paper.
These deeper pages match up well with keywords that have less competition like “men’s blue silk ties” which means more people will find what they are looking for right away. Boca Raton based SEO company states that long tailed keywords are comparatively easy to rank and you can get their benefit too.
- Enhancing The User Experience
Optimizing your site for conversion starts with an optimized user experience. SEO helps understand shoppers and thus improves the usability of a website which, in turn, can lead to better rankings on search engines due their increased popularity among users looking specifically for those terms.
Keywords are the words and phrases that shoppers use when they think about what you sell. Understanding this language can help improve your site’s usability by giving users more options, like affordable blue silk ties.
- Reducing CPC expenditures
Landing page optimization is one of the most important factors in determining how well your ads will perform. Optimized landing pages mean better Quality Scores, lower click costs and higher performance for organic searches which makes them an essential component when creating a Google Ads campaign.
- Creating Lasting Value
SEO is an investment in the future of your business. Unlike advertising, which has a short lifetime and then disappears after its campaign ends, organic search engine optimization will always have value. Because it provides long-term performance enhancement to help you rank higher on Google searches over time even if there are changes made around the site or new technology implemented without any further work being done.