As the owner of an online store, you know the importance of having optimal search engine visibility. But the question is, which strategies to rely on to improve your online store visibility on search engines?
Technology is constantly advancing. As a result, you must meet several challenges to stay competitive in the digital world. In the e-commerce world, what do you think is the secret to success?
Having a stunning, user-friendly store with effective SEO strategies will always help you make a successful digital impression. But that is not all. There are several other areas you must focus on, to keep you ahead of the competition online. For guidance, you can reach out to the digital marketers of the top digital marketing agency, but in this blog, we will be highlighting the different methods that can help you boost your online store visibility on search engines.
Let’s get started!
1. Choose the right domain name
Ever wondered how even the domain name can affect your online store’s efficiency? The importance of choosing the correct domain name can’t be stressed more for improving the performance of your online store. The domain name should be related to the products you are selling or the services you are providing.
For example, if you are selling footballs and soccer cleats, just make sure that your domain name contains one or more products that you are selling on the website like www.bestfootballs.com or www.football.com.
You have to consider that the shorter the domain name, the easier it will be for your customers to find you and remember the name of the website. Thus, you need to select a domain name that is relevant to your business.
2. Add high impression relevant keywords
There is nothing that can replace the results that targeted keywords can bring. So, look for high-impression and relevant keywords to add them to the content. Try adding the keyword in the website title, headings, body, product, and meta description on each page. This is the best way to attract your targeted customers and increase the chances of obtaining the maximum number of visitors to your online store.
One thing to be kept in mind is that you must not cram keywords into your website’s content, otherwise, your ranking can be negatively impacted. Try maintaining the keyword density to 1% on each page for safety.
3. Contact information should be available to visitors
You have to make sure when people search for contact information from you, they should get that directly from your website not from other websites. Just think about the frustration if you were to search for contact info about Nike from an unverified source or a website that is not owned by Nike! The same can happen to visitors to your website, they should have all the contact information from your website. Whenever they search for anything about you, Google should be able to show your contact information directly from your online store.
4. Product display on the main page
Do you know that how your online store is laid out can have a major impact on your sales?
According to a study based on consumer habits, almost 71% of online shoppers were more likely to trust a website that is displaying its products on the main page. Try to showcase your best-selling products on the very first page of your website. In this way, you will be radiating positive vibes about your online store.
5. Link building
Link building certainly plays an important role in improving your store’s ranking. As part of this method, you’ll need to build relevant links to your site from other well-known websites.
Therefore, try building links to boost search engine rankings and online traffic. Search engines help in determining the popularity of your online store by measuring the number of high-quality links that point to your website. The more amount of inbound links you have, the better will be your online store’s ranking in the SERPs.
6. Optimize Page Loading time
The time taken by your website to display all of its content on the screen is known as page load time. To give a page-friendly experience, you must ensure your page loads very fast i.e. within 3 seconds.
This results in several benefits for your online store. Consider the points below:
- Help in decreasing the bounce rate that refers to visitors leaving your website due to slow page loading.
- Help in improving the search engine results since Google prefers websites with a faster page loading speed and ranks them higher on its SERPs.
The end outcome will be improved performance of your online store due to the organic traffic pouring in and higher conversion rates.
7. Submit a sitemap
You have to submit a site map for improving your search engine visibility. What is a sitemap? It is actually like a blueprint of your website. It allows search engines to discover your website’s content more easily.
Search engines like Google, Yahoo, and Bing make use of site maps for determining the content that they want to include in their search engines. Submitting sitemaps helps the search engine crawlers index all your web pages, and results in increasing store performance on the search engines.
8. Conduct the 10-second tests
Most visitors to your online store will leave your site within 10 seconds if they don’t like what they see and your site does not provide a clear proposition.
How can you determine if your website is effective and useful for your visitors? Certainly, through an unbiased evaluation.
For proper evaluation of the website, you need to step into the shoes of the visitor and ask yourself the following questions:
- Would you like to stay on the website for more than 10 seconds?
- Are you getting a clear proposition as to why you should buy from them?
If answers to these questions don’t come to you easily, then it is high time you started revamping your small business eCommerce website with the help of the best eCommerce web development company in India.
Now that you know how to improve your online store’s performance on search engines, you are left with two options:
1. Learn all the above methods and do it yourself.
2. Hire an eCommerce web development company in Indiaand let them do all the hard work while you focus on other important tasks.
The choice is yours to make.