In the digital age, online presence is everything. This means that even the most hard-core traditional business has to adapt to survive and keep prospering. It might be difficult at first, especially when exploring the vast plain of digital marketing, but today, we will make it just a bit easier for you to understand some vital concepts for a business that wants to make it in the world, and that is local SEO, and why you should care about it. So, without further ado, let’s get right into it.
What is even Local SEO?
Local SEO is used to optimize your online presence and to drive people in your area toward your business, directly resulting in higher sales and a higher profit margin. And how do you get the word out about your business in your municipality, town, or region? That is with the help of local SEO. By optimizing your local presence, you make sure that you will always stay on top of Google’s listings and people will see you as the first option to consider for their needs.
Why Should You Care?
The main reason why you should care for local SEO is simple – it benefits your business. Throughout the article, you will see the various aspects that a strong local SEO will influence. So, if you are looking for the best SEO services in North Sydney, look no further. A good idea is only good as its marketing. After all, what is the benefit of an amazing product if nobody knows about it? We are past the age of putting fliers on lamp posts to grab peoples’ attention. It might work, but it will have limited effects. If you want people in the region to hear about your product, you need to optimize your online presence. Keep in mind, the success of your local SEO does not only show to people who live in your area, but to everyone passing by the area. This means tourists will also be able to see your business and give it a shot. Local SEO serves as a business amplifier for any aspiring entrepreneur.
What Happens If You Use Your Business Name as a Keyword?
When talking about marketing, taking the quickest route is never the best option. When starting out, don’t opt for very vague phrases that are too all-encompassing to work with (spoiler alert: they won’t). Going for keywords such as: “Top truck sellers”, or “Best Vietnamese Food Restaurant in Budapest” will not bode well for you because you should pay attention to local SEO to boost your brand. A Local SEO means that you will be able to create a solid foundation that allows you to gain local recognition and then build your reputation from there. Any great business requires a solid foundation from which it can build itself up.
Optimize Your Google Listings
Google listings are one of the most prominent ways of presenting your business in a good light. When people go to your local municipality, they will check our Google for the ratings for every business. A 5-star review means that your business will be shown at the very top of the listings. Google wants its users to get the highest-quality services, so this is its way of presenting businesses that can offer that. Meanwhile, a 1-star means you will be seen at the very bottom of the listings. For goods, this is a vital aspect of a customer’s decision-making. Studies have shown that around 90% of customers read the reviews before they make any kind of purchase.
On the other hand, leaving unclaimed Google Listings can quickly become a large problem for your business if left unmonitored. It’s a very simple process to edit the information of a business listing. It being easy means that most people are capable of changing the information of your business, leading to a lot of malicious edits or even focused sabotaging. All this results in the loss of clients, confusion of potential clients, and loss of all local traffic.
What Happens if You Use Subpar Content?
To get people’s attention, you need to have content that piques the curiosity of the user and makes them stay and read through the content piece that you’ve posted. This seems easy enough, but keep in mind that you will be competing with other businesses that have the same goal. Meanwhile, how well your website does is up to how well you can optimize it for the User Experience (or UX for short). A few good pointers you should follow when publishing content on your website are for all of the content pieces to be relevant, authentic, well-researched, informative, and engaging. The users will highly value the content that you’ve made if you try to keep these four tips the highest priority for the content piece. A quality article will cause the viewer to spread it to their family, friends, or social media who could also be interested in the topic, causing an increase in the visibility and traffic of your business website. Speaking of which…
Optimizing Your Website
The success of your SEO will depend on how well you can make your SEO both local and organic. With this said, you need to optimize your website to fully take advantage of a successful SEO. Proper titles, adequate tags, and legitimate and engaging content are all important aspects of website optimization for the best UX. But whatever you do, you want to avoid plagiarized content to be your highest priority.
Another vital aspect is making your website mobile-friendly. Even though this is common knowledge at this point, a lot of websites are still unoptimized for mobile users, something that can be devastating for your SEO. This is especially concerning when taking into account the percentage of mobile website traffic in the world in the 2nd quarter of 2022. has reached 58.99%, as proven by Statista. This means that over half of your potential user base is getting locked out. If you want your business to succeed, you need to rectify this asap.
That would be it for today. Hopefully, after reading this article you have realized the numerous benefits that a highly-optimized local SEO can have for your business. Now go and start optimizing!