Launching a marketing campaign based on social media tools is an interesting idea that could result in some pretty cool results. However, if you are new to social media or not looking to try something new, these campaigns may be unfamiliar territory. Before launching any campaign, it is important to answer the following questions:
What Are Your Goals?
Knowing the overall goal of your campaign is key in determining how you will use digital media tools to achieve them. For example, if you want to build brand awareness and make more money, that goal can be achieved with several digital tools. If you want to boost traffic to your site and get more page views, then apps like Facebook or Twitter may be best for this type of campaign.
Who Is Your Target Audience?
Once you know what you want to accomplish, the next question is, who are your target audience members? Trying to reach a particular gender, age group, or location can be important in helping you decide on the best social media tools. For example, if you are trying to reach younger adults between the ages of 18-25 and they tend to use Facebook or Twitter more often than other online tools, then these might be the best options for your campaign. Likewise, to get more page views on your website, you may want to use social media apps like Facebook and Twitter.
How Do You Want People to Interact?
Many companies use games, videos, flash mobs, and other social media marketing to build brand awareness. Knowing the type of interaction you would like users to have with your campaign is key when choosing the right online media tools. If your campaign aims to get more page views on a website or boost traffic to your site, then you can use digital tools such as direct messages and scrolling feed on Twitter to accomplish these goals. If your goal is to build brand awareness, then using Facebook and Twitter would be more effective.
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What Is the Scope of Your Campaign?
Many companies believe that simply adding a widget to their site will create a boost in traffic. This is often not the case, especially when trying to get people to read or watch a particular article on your site. The scope of your campaign is the number of people exposed to it and the type of interaction you hope to have on your site. If you are trying to build brand awareness and want users to read your articles, then using a single link can accomplish this. On the other hand, if you are trying to increase your site’s page views, then scrolling feeds, and encouraging comments may be more effective.
What Tools Are Available?
Understanding which media tools exist can help you determine which ones would be best for your campaign. Since there are so many different social media platforms, this can be difficult to understand. With the help of NetBase Quid Social Media Analytics, companies can lavage the online audience, create a benchmark for the audience of their competitors, discover and keep up with the latest social media trends, find new customer groups and measure customer loyalty.
NetBase Quid Social Media Analytics Tools
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NetBase Quid is a Social Media Analytics tool that analyzes the influence, reaches and engagement of any entity on the Internet. By combining social media data with traditional search data, NetBase combines the power of internet insight with marketing analytics.